Chelmsford Museums

  • 120 press cuttings in just four months
  • 300 people attended open day

Insight

Chelmsford Museum, Oaklands Park, presents artefacts and interactive displays from Chelmsford’s industrial heritage as well as historical pieces from Roman times to today. Chelmsford Museums also owns Sandford Mill in Chelmsford, which is home to a large collection of Marconi artefacts. Chelmsford Museums was looking for a PR campaign to raise awareness about what it does, and increase visitor figures. The PR editorial angle of their events and exhibitions had been neglected, so there are many opportunities. Also, it was important to raise the profile of the museum in advance of lottery bids.

Implementation

First up the PR team took a lot of time getting to know the Chelmsford Museum and finding out more about its collections and its events.

A media relations campaign was devised to centre around 95 years since Marconi’s first broadcast in the City, and promote Chelmsford’s historical connections with Marconi and broadcast. Tactical releases were also distributed to highlight events, and new items on show at the Museum.

Impact

In the first four months of the campaign agency obtained 120 cuttings for the Chelmsford Museum, including indepth features on Chelmsford Museum and Marconi in Essex Life to regular items on BBC Essex and events listings in a wide range of regional media.

Nearly 300 people attended the latest open day.

“Big Wave PR took the time to really understand what goes on at Chelmsford Museum and has quickly created a very large splash of publicity, which is really helping us attract a larger and wider audience.”