GeoMet

  • Sales grown exponentially
  • Placement at RHS Chelsea Flower Show
  • Specified Graduate Fashion Week

Insight

We’re renowned in the construction industry for our excellent fibreglass moulds and linings. We’ve seen a gap in the market and we want to break into the commercial landscape and interiors marketplace. We’re unsure how to brand ourselves and need to build awareness of what we can do.

Implementation

A full brand marketing audit was undertaken with a clear vision created for the way ahead. A new brand was devised to set itself apart from its parent company – GeoMet was born.

A series of press releases were issued to launch each new product range to the landscape and interior contract media.

Social media sites were set-up to help boost SEO with links to the new GeoMet webpages, content was created to keep a steady supply of information on blogs, Facebook and Twitter.

Links were created with top gardening designers to gain product placement at top gardening shows.

Impact

Thanks to awareness generated online GeoMet products have gained free placement at RHS Chelsea Flower Show, RHS Malvern and RHS Tatton. Their products have also been specified by celebrities, such as mystifier, Uri Geller and specified for Graduate Fashion Week.

Sales of GeoMet products have grown exponentially and continue to grow apace.

“Big Wave PR has really helped get our products noticed online, which has given us amazing opportunities into the garden landscape and exhibition marketplaces.”