Las Iguanas

  • Party attracted 850 people
  • Created excellent word of mouth

Insight

We need to launch our new restaurant and spread the Latin vibe!

Implementation

A launch party was set-up to attract 850 influential people who liked to talk to spread word of mouth. A troupe of salsa dancers and a Latin American band were hired to deliver the Latin vibe. Chefs created a special tasting menu, and a mixologist offered cocktail making sessions for all.

Big Wave PR also managed the invitation list, distribution and door.

A series of restaurant reviews were also set-up with atmospheric photography to bring the Latin spirit alive.

Impact

Party-goers queued round the block to be the first to experience the Latin vibe. In all over 850 people enjoyed the party, which was also enjoyed by local celebrities too. The restaurant gained rave reviews and work quickly spread to ensure Las Iguanas became one of the most popular restaurants.

The chain has now opened a further two restaurants in the region with Big Wave PR managing all PR and launch parties.

“Big Wave PR always go the extra mile and we can always depend on them to do an excellent job. All of our launch parties have had a great vibe and helped us create excellent word of mouth.”