Table Tap Launch for Brentwood Communications

By: BW-Hilary

As lockdown eased, Essex-based B2B telecomms provider, Brentwood Communications, were looking for PR support for their new Table Tap solution. Big Wave PR jumped at the chance to boost awareness about the solution’s USPs. The campaign created a wide range of press cuttings as well as online news coverage and an interview live on Heart breakfast.

Here’s more details on the launch…

"The idea came after we installed similar technology in Nike stores"

Innovative technology, by leading Essex-based telecommunications company, Brentwood Communications, is being trialled in restaurants, hotels, pubs and bars to minimise the spread of Covid-19.

Table Tap is a clever solution to help customers and waiting staff communicate. With a single tap on a button, customers can inform staff that a table is ready to order, pay the bill, or simply call for the waiter’s attention without leaving their seat. The cleverly designed solution runs over a radio frequency and transmits a signal from a button placed on a table, which connects to a watch on a waiter’s wrist.  This new technology, which can be set-up in just five minutes, is designed to help social distancing, stop crowding in bars and offer excellent customer service, especially whilst service is based outdoors and in beer gardens.

James Miller, MD, Brentwood Communications, explains: “The idea came about after we installed similar technology into fitting rooms for Nike stores across Europe, which allowed people to alert staff it they wanted to swap items. We knew we could adapt this technology for the hospitality sector, which would be vital as premises re-open, helping customers to remain seated, stick to social distancing rules and still experience quality customer service.”

He added: “Research shows that people are more likely to return to pubs, restaurants and bars, and more frequently, if venues have sound safety measures in place.”

Impressed by the trial of Table Tap is Sharif Uddin, Co-Owner, nouvelle restaurant and lounge, Dusk. He says:  “We’re really happy to be trialling this technology. We pride ourselves on excellent customer service and always like to be ahead of the curve when it comes to new trends. Table Tap is perfect at reassuring our customer base that we’re taking every precaution during the pandemic to keep them safe, as well as offering something fun and new to the Dusk experience.”

Trials of the technology have already proven to be very successful, and the company is looking for further establishments across the region to sign-up to test the new devices at their pub, restaurant or hotel.

To discover more about Table Tap and Brentwood Communications, visit www.brentwoodradios.co.uk/tabletap. To find out more about Big Wave PR’s PR and marketing services, visit www.wearebigwavepr.co.uk. 

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