The agency will be staging events for Verlocke!, an international brand of hair extensions, to show hairdressers how to apply the revolutionary product. Verlocke! has devised a new way of attaching hair extensions quickly and simply, the product is set to shake-up the existing marketplace.
Big Wave PR will kick-off the series of events in London where 300 hairdressers will be trained how to use the product. Managing Director, Hilary Collins, is delighted with the account win. She says:
This is a major account win for our event management division, and we’re looking forward to spreading the word of this amazing product.”
The campaign will be moving across the country over the next few months hitting major cities, such as Birmingham, Manchester and Bristol.