Carlsberg Joins Forces With Jean-Christophe Novelli

By: Big Wave PR

Big Wave PR co-ordinated and publicised two personal appearances, and two major masterclasses for Carlsberg with the Michelin-starred chef, Jean-Christophe Novellli.

To support their free trade pub managers, hoteliers and restaurateurs, Carlsberg wanted to help their customers improve their skill level, and look differently at their menus. The masterclasses gave 40 chefs the opportunity to learn from the master chef, and two lucky delegates won a personal appearance from Novelli to their venue.

Categories: General