We’re celebrating being shortlisted for three prestigious CIPR PRide Awards (Anglia, Thames and Chiltern) for our campaigns with the Royal British Legion.
Once again our work has been recognised by the Chartered Institute of Public Relations (CIPR). Thanks to our team’s great efforts we’ve been shortlisted in three categories at the CIPR PRide Awards: Best Consumer Campaign, Not-for-Profit and Best Low Budget Campaign. The shortlists are primarily for our work with the travel arm of the Royal British Legion, Remembrance Travel.
We were tasked with raising awareness of the ‘unsung heroes’ of WWII, those who fought in the Italian campaign at Monte Cassino. Here we worked with national and regional media to get veterans to return on a journey of remembrance and boost awareness about the battle. The fight at Monte Cassino proved a major turning point in bringing an end to the second world war.
As part of the marketing campaign the team managed to secure a full tour of WWII veterans heading back to Italy. Other highlights included a front page story in the Daily Express, national TV coverage and numerous BBC local radio interviews.
Hilary Collins, Founder and Managing Director, Big Wave PR says: “We’re amazed! We’ve won the Best Consumer award for the past four years in a row, Not-for-Profit award two years in a row. To be shortlisted for these awards again, and one other, is an enormous achievement. The team work extremely hard and I’m over the moon that their creativity, dedication and expertise has yet again been recognised.”
She added: “All of the team are honoured to work in partnership with the Royal British Legion, supporting veterans of WWII, who are now in their nineties. Above all to see veterans return on a journey of remembrance and ‘lay old ghosts to rest’ is extremely moving. We’re all committed to going the extra mile for these ex-servicemen and women to say ‘thank you’ for our freedom – lest we forget.”
The winners of the CIPR PRide 2019 Awards will be announced at a gala awards event on 19 September at The Guildhall, Cambridge.