UK Tour for Papa John’s Pizza and Save the Children’s Christmas Jumper Day.

By: Big Wave PR

Big Wave PR provided the PR and experiential marketing support for Papa John’s Pizza’s sponsorship of Christmas Jumper Day.

£265,000 will make an XXL difference

Papa John’s Pizza raised a staggering £265,000 for Save the Children’s Christmas Jumper Day in just six weeks. The pizza-giant ‘dough-nated’ 50p to the children’s charity for every XXL pizza sold.

The experiential campaign

Big Wave PR commissioned research from TNS to find out the nation’s favourite pizza. The aim was to re-create the top pizza made entirely out of jumpers. The experiential campaign was launched at a major event in Manchester’s Arndale Centre, where the nation’s favourite, a pepperoni pizza was unveiled. The stunt also included an amnesty box for passers-by to donate their jumpers. The experiential campaign toured the country and visited Edinburgh, Bristol and finished in London for Christmas Jumper Day.

A happy client

David Scott, Senior Director – Marketing, Papa John’s Pizza, says: “Staff and franchisees once again went the extra mile to ensure this year’s campaign was more successful than before.

“Save the Children carries out vital work to help children across 120 countries, including the UK. At Papa John’s we are proud to be the flagship partner for Save the Children’s Christmas Jumper Day. We are delighted that our £265,000 will make an XXL difference to the quality of children’s lives around the world.”

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*UK’s favourite pizza is a pepperoni – research undertaken by TNS 2016.


Experiential stunt: child posing with balloonPapa John’s Pizza
Papa John’s was founded in the USA in 1984 and there are more than 350 stores across the UK, each fulfilling John’s ‘Better Ingredients. Better Pizza’ philosophy. Papa John’s has more than 5,000 stores in 40 countries.

Save the Children
Save the Children believes every child deserves a future. In the UK and around the world, we work every day to give children a healthy start in life, the opportunity to learn and protection from harm. When crisis strikes, and children are most vulnerable, we are always among the first to respond and the last to leave. We ensure children’s unique needs are met and their voices are heard. It’s important for us to deliver lasting results for millions of children. We do whatever it takes for children – every day and in times of crisis – transforming their lives and the future we share. For more information visit:

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Categories: Consumer PR Food and drink