To mark the anniversary of D-Day, Normandy veterans returned to the beaches free-of-charge thanks to a new scheme set-up by the government from Libor bank fines.
The tours have the full support of The Rt. Hon George Osborne, The Chancellor of the Exchequer. He said: “It is only right that all D-Day veterans have the chance to travel to Normandy, where they so bravely fought for our freedom. I’m delighted that we’ve been able to use £1m of Libor funds for this purpose, using fines from those who have demonstrated the worst kind of values is being used to support those who have demonstrated the very best of British values.
“Veterans wishing to travel with the Royal British Legion can go on tours starting in May, and running in September and October, and I have also provided funding to smaller charities to allow veterans to travel in smaller groups to the beaches in June. This means that any veteran who wishes to will have the opportunity to travel to the beaches where they fought to defend Britain and secure peace across Europe.”
To support the tours Big Wave PR launched a broadcast campaign that caught the imagination of over 12 BBC regional radio stations and ITV. A team from ITV travelled with the veterans to Normandy and re-told their emotional stories in a series of 15 films which were broadcast across the UK timed to coincide with the anniversary.
Hilary Collins, MD, Big Wave PR, says: “It’s an absolute honour to work with the Royal British Legion’s travel arm, Remembrance Travel, to ensure Normandy veterans get the chance to return to the D Day beaches. The films are very emotive, but are a fantastic way for everyone to understand what these soldiers, who are now in their 90s, went through over 70 years ago”.
To view one of the ITV films, visit itv.com, to find out more about Remembrance Travel visit remembrancetravel.org.uk. Further Libor-funded tours to Normandy for all D-Day veterans are planned for this Autumn to find out how to apply call 01473 660 800.
Categories: Travel and Events