Arena Travel

  • PR helped get the phones ringing
  • Interviews with BBC Antiques Roadshow, Eric Knowles

Insight

We’re a niche travel operator that offers tours for people who are passionate about their passions. We needed an experienced travel PR agency to support us in building awareness of our tours and helping us get bums on seats.

Implementation

The travel operator offered a wide variety of tours from antiques breaks with Eric Knowles to Elvis holidays, book tours and chocolate appreciation breaks. PR campaign was set-up to gain media placement in specialist niche publications and national travel press. Interviews were set-up with experts, such as Eric Knowles, to gain large feature pieces on a new tour.

Impact

PR campaign hit all target media outlets and achieved sustained coverage over a long period of time. Awareness in media helped get the phones ringing to increase sales of tours.

“We have been extremely impressed with the results achieved by Big Wave PR. PR and press coverage is our main form of marketing, and we’ve gained excellent coverage which has generated excellent responses and bookings too, which has surpassed my expectations.”