JMW Media: Supporting business

Insight

We’re a leading outdoor advertising company in Essex, we have over 200 sites across the county. Our sales, like many other businesses, have been severely affected during lockdown. We want to help local businesses get back on their feet; we’re happy to offer companies free use of our outdoor advertising sites. But we need a Chelmsford PR agency to help us develop a ‘bounce back’ incentive campaign and drive awareness of JMW Media and our support on offer.

Implementation

We decided to create a competition for all businesses headquartered in Essex, #KickStartEssex. Each company needed to tell us why, in their own words, they deserved to receive free advertising spaces in key locations across the county.

A relationship was also set-up with Essex Chambers of Commerce to promote the competition to all of its members. #KickStartEssex was promoted via their online newsletter, social channels and direct marketing.

A campaign page was developed for the JMW Media website for businesses to enter the competition direct. A media relations campaign also was developed to drive awareness about JMW Media, the services that it offers and the support they’re offering Essex-firms during the pandemic.

Impact

Nearly 100 companies took part in the competition from gyms and theatres to charities and environmental groups. Over 50 organisations were provided with £22,000 worth of free advertising across Essex.

JMW Media has thrived post-lockdown and continued to work with many of the competition winners.

www.jmw-media.co.uk

“Big Wave PR helped evolve our idea, whilst offering a professional and very novel approach. I highly recommend checking out Big Wave if you’re looking to make a splash! Cheap puns aside, Big Wave PR are exceptionally helpful and will be our point of call for future campaigns.”

B2B PR, outside digital advert B2B PR, outside digital advert B2B PR, outside digital advert

Novel approach to helping businesses during pandemic

Creative solution to support JMW Media and business across Essex

50 organisations provided with free advertising

£22,000 worth of advertising won