We need a Corporate and Social Responsibility CSR campaign! A happiness and wellbeing report had been published which stated that Tilbury was the most miserable place in the UK to live. Arts and community provider, Theatreis, wanted to give the community a positive celebration to make them feel proud and confident of their heritage and future talent.
A festival of all things Tilbury was created, celebrating the history of its docks, links to Dickens, famous faces from the region etc. The festival needed to engender a sense of civic pride and needed to bring the community together. To create a celebration with the people of Tilbury we reached out to local dance troupes, singers, pearly kings and queens, parkour performers to show the diversity and talent on offer in the area. A local theatre group also went into local schools to create a special play about Tilbury to be performed at the festival.
A targeted PR and CSR campaign was devised to lift the spirits of the community and give them the confidence to take part and shine.
Over 500 people in the community took part in Totally Tilbury! At least 200 people from the community took part in a new cultural activity, such as African drumming, parkour, singing etc.
The event was attended by the town’s local MP, Jackie Doyle-Price and local mayor. The press got behind the campaign and a high level of coverage was secured, which helped improve confidence and a sense of belonging for the people of Tilbury.
Campaign was shortlisted for a CIPR PRide Award.
“Big Wave PR managed our CSR campaign ‘Totally Tilbury!’ in an area which is notoriously hard to get coverage in. The resulting levels of coverage before and after the event were highly impressive and helped us raise our profile locally and to the Arts Council England and other key sponsors.”
To discover more about our Corporate and Social Responsibility CSR programmes, please contact us.