Fling Festival

  • Ticket sales up!
  • Preview in The Independent

Insight

We need help with our festival marketing! The Fling Festival offers a unique mix of live music, cabaret and comedy; the festival celebrates a diversity of entertainment with surreal theatre, fantastical storytelling, curious sideshows and a range of under-the-radar talent. We need a PR campaign to spread word about this amazing event, and generate further ticket sales.

Implementation

First up the team spent a lot of time with the festival organisers to really understand what the Fling was all about and get to grips with its USPs.

A festival PR campaign was created to spread the word about the festival’s unique appeal. Media partners were set-up with the regional press making it THE boutique festival in Essex.

A series of releases were delivered to add maximum impact, such as dates for tickets going on sale, selling-out of ‘early bird’ tickets, headline acts announced, comedy line-up etc.

Top VIP press invited to the festival and hosted at the event by PR team.

Impact

Press coverage achieved in all target press from The Independent to BBC Essex. Sustained coverage on the build up to the event also helped keep the festival fresh in minds and helped boost sales.

The festival achieved a much improved financial performance.

“Big Wave PR really understood the philosophy of the festival and created engaging PR and festival marketing support that delivered the Fling Festival’s core messages, as well as building excitement and curiosity.”

The Fling Festival