Caring Homes: Press Office

Insight

We’re a leading provider of care homes across the UK. We need an Essex-based PR provider to act as an external press office for us during busy periods.

Since our launch in 1994, we’ve grown to become one of the most highly respected independent care and support providers in the UK. Our ethos for providing the highest standards of person-centred care and clinical excellence at each of our homes remains. We need a PR firm to uphold our reputation and help build our brand profile on a local basis nationally. Our care homes run a programme of events throughout the year to keep our residents active and we’d like their local communities to know about the work we do.

Implementation

On an ad hoc basis we’re there for the Caring Homes team to take over the press office reins as and when required. We’ve supported the PR team during busy periods and whilst team members have been on annual leave. We’ve also run all media relations activity for their annual recognition awards, drafting and issuing national and regional news releases to showcase top talent within the organisation.

Impact

Ensured a professional and smooth transition between in-house press team and all external communications.

Create a boost in press coverage to support key initiatives.

www.caringhomes.org/

“Big Wave PR provides a very professional press office service. They’re very quick and efficient to turn around well-drafted copy and are a pleasure to work with.”

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Outsourced Press Office

Smooth transition for press office

Sustained media coverage in key areas

Retained high reputation of Caring Homes