Queen International Fan Club Convention

  • Campaign won a Silver CIPR PRide Award
  • Special Queen programme on Vintage TV
  • Creation of fun and engaging content

Insight

We’re the official Queen International Fan Club Convention. Each year we get our members together to celebrate the music of Queen. We would like to grow attendance figures for our weekender and wondered if PR could help?

Implementation

A strategic PR campaign was created, which targeted key geographic areas, such as Brighton, Manchester and London to capture ‘hot spots’ of Queen fans.

Partnerships were created with media outlets, such as Classic Rock radio, Vintage TV and regional titles such as the Brighton Argus and Manchester Evening News.

Competitions were set-up to giveaway a Queen fan and five of their mates a free weekend pass to the convention.

Special ‘Queen’ radio kits were put together to create fun previews on air/digital content. Kits included a Brian May wig, inflatable guitar and a Freddie Mercury mask.

Impact

Vintage TV ran a special Queen programme to celebrate the music of the band and promote the fan club. Competitions enabled on-air coverage on all target radio programmes and regional newspapers.

Several regional DJs donned the Brian May wig and Freddie mask, which created fun and engaging content online and on-air.

Campaign won a Silver CIPR PRide Award.

“Thanks Big Wave PR for your support, due to the increased exposure, tickets to the convention have increased significantly.”