Hounsfield Boilers

Insight

We based in Needham Market and need a Suffolk PR agency!  We’re a niche, high quality, independent brand. Plumbers love our boilers as they know they’re the best oil-fired domestic boilers on the market.

Hounsfield Boilers was founded by Andrew Hounsfield, inventor of the Hounsfield boiler, he’d worked in the heating industry for years and decided to redesign the boiler’s heat exchanger making  the most efficient boiler (oil or gas) on the market.  We use quality parts in our boilers, such as aircraft grade ‘life long’ flexible pipes, to make boilers that last. Our boilers are also ready to run on a new, sustainable fuel, HVO, to offer oil-fired homes a green energy source in years to come.

We need a trade PR campaign that will share our success story with more plumbers and heating installers across the UK.

Implementation

Hounsfield Boilers had very small profile in the trade media, although some of the company exports were sent to far away places, such as New Zealand and the Falkland Islands!

We developed a hardworking trade PR strategy to position Hounsfield Boilers as expert in field and created a series of fresh hooks and angles to keep the organisation in all trade titles and front of mind with its target customer base. We sold in a range of features to media to highlight the benefits of life-long, high quality parts instead of disposable components that cost the earth. Case studies of happy customers were drafted in unique locations, from a houseboat to stately homes. Andrew Hounsfield was also called upon to offer comment on industry updates and latest trends.

Over time the government’s drive to become carbon neutral has grown and we’ve helped Hounsfield Boilers drive the charge for a sustainable, ‘drop-in’ alternative fuel to oil, HVO. Hounsfield Boilers have made their boilers ready to run on HVO and we’ve championed the fuel in the media and lobbied government, including MP visits, to support the adoption of this new fuel in a domestic setting.

To boost Hounsfield Boiler’s status we’ve also entered its boilers into a series of awards to showcase their prestige.

Impact

Over the past three years Hounsfield Boilers has hit the headlines every month with a series of in-depth features, case studies, new product releases and bylines. Andrew Hounsfield is called upon for comment in industry expert pieces and awareness and understanding of the Hounsfield offer has grown. Hounsfield Boilers has also led the HVO debate to provide a green solution to the future of oil boilers.

Much-deserved on top of a range of award shortlists and accolades, Hounsfield Boilers has also been named ‘Best British Boiler’ at the influential and very well-respected H&V News Awards, beating multinational companies in the same category.

www.hounsfieldboilers.co.uk

“When Big Wave PR got on board suddenly we were in the trade press every month across a range of titles. Trade enquiries increased, and winning the ‘Best British Boiler’ was a real highlight for the whole Hounsfield team.”

building services pr, construction pr, interiors pr, man with boiler building services pr, construction pr, interiors pr, two men in a factory building services pr, construction pr, interiors pr, award logo

Being the best and winning awards

Won national industry award beating big name multinational companies

Features secured in all of the main trade titles

Profile raised to a national level and the company became a trusted industry expert