Chelmsford Museums

  • 120 press cuttings in just four months
  • 300 people attended open day

Insight

We’re a third sector organisation and need PR! Chelmsford Museum, Oaklands Park, Essex, presents artefacts and interactive displays from Chelmsford’s industrial heritage as well as historical pieces from Roman times to today. Chelmsford Museums also owns Sandford Mill in Chelmsford, which is home to a large collection of radio and TV Marconi artefacts. Chelmsford Museums was looking for a PR campaign to raise awareness about what it does, and increase visitor figures. The PR editorial angle of their events and exhibitions had been neglected, so there were many opportunities. Also, it was important to raise the profile of the museum in advance of lottery bids.

Implementation

First up the PR team took a lot of time getting to know the Chelmsford Museum and finding out more about its collections and its events. A series of interesting angles and stories behind much of the collection was put together and shared with media contacts.

A media relations campaign was devised to centre around 95 years since Marconi’s first broadcast in the City, and promote Chelmsford’s historical connections with Marconi and broadcast. Tactical releases were also distributed to highlight events, and new items on show at the Museum.

Impact

In the first four months of the campaign we generated 120 cuttings for the Chelmsford Museum, including indepth features on Chelmsford Museum and Marconi in regional glossy magazines. We also set-up a regular slot for experts at the museum on BBC Essex. To ensure awareness of their busy events programme we maximised coverage in a wide range of regional press, online and broadcast listings.

Nearly 300 people attended the latest open day.

“Big Wave PR took the time to really understand what goes on at Chelmsford Museum and has quickly created a very large splash of publicity, which is really helping us attract a larger and wider audience. We would recommend their third sector PR services.”

www.chelmsford.gov.uk/museums

If you need help with your third sector PR and marketing, please contact us.