Arena Travel

  • PR helped get the phones ringing
  • Interviews with BBC Antiques Roadshow, Eric Knowles

Insight

We need travel PR! We’re a niche travel operator based in Martlesham, Suffolk, but offer tours across the globe for people who are passionate about their hobbies and interests. Arena Travel needed an experienced travel PR agency to help build awareness of our tours and get bums on seats.

Implementation

Our press contacts in the travel sector are vast. We needed to exploit our network to gain exposure in national print and online channels as well as specialist consumer magazines. The travel operator offered a wide variety of tours from antiques breaks with Eric Knowles to Elvis holidays, book tours and chocolate appreciation short breaks. The travel PR campaign was set-up to gain media placement in specialist niche publications and national travel press. The media were offered press trips to experience the holiday firsthand, as well as interviews with key experts, such as Eric Knowles, to gain large feature pieces and awareness of new tours.

Impact

PR campaign hit all target media outlets and achieved sustained press coverage over a long period of time. Awareness in the media also helped get the phones ringing and increased sales of all tours.

“We have been extremely impressed with the results achieved by Big Wave PR. PR and press coverage is our main form of marketing, and we’ve gained excellent coverage which has generated excellent responses and bookings too, which has surpassed my expectations.”

www.arenatravel.com

If you need travel PR, please contact us.