Visit Essex Challenges the Essex Stereotype

By: BW-Hilary

This week we’ve been busy launching a new campaign for Visit Essex. The promotional tourism body is calling upon the people of Essex to showcase the county’s heroes and heroines.  ‘This is Essex’ will feature a new calendar and promotional film that will reveal Essex’s best assets.

Big Wave PR Launches 'This is Essex'

Talented performers, scientists, sports persons, chefs, entrepreneurs and community heroes are all being called upon to step forward and bang the drum for Essex. To challenge the Essex stereotype Visit Essex will be unveiling a series of images of the county’s true stars in some of Essex’s most stunning locations.

The ‘This is Essex’ campaign is focused on bringing visitors from London to the region by challenging perceptions of Essex as a place to visit, work and live. Councillor Mark Durham, Vice Chairman, Visit Essex, explains: “For many years the Essex stereotype has perpetuated. Essex is home to a wide range of hardworking, talented and aspiring individuals. The county is also blessed with over 350 miles of coastline, top family attractions and thriving towns and villages. Essex has so much to offer! We want the people of Essex to help us challenge perceptions and make visitors take a second look at our county.“

He continued: “We’re looking for nominations of our county’s true stars, such as talented musicians, academics, top athletes or authors.  Perhaps you know an inspiration in your community or a very successful entrepreneur? Whatever your story we want to hear from you.”

Ambassadors will be photographed by Essex’s top visitor attractions, contrasting landscapes, historic towns and villages and hidden gems. The photographs will also be displayed in a pop-up gallery. The exhibition is expected to tour the county and be officially unveiled in London.

Nominate now!

To nominate a candidate, simply email hilary@wearebigwavepr.co.uk. Detail why your hero or heroine should become an ambassador and appear on the Visit Essex calendar for 2020. All nominees must be over 18. Deadline for entries is 8 September 2019. The judges’ decision is final. All ambassadors need to be available for a photo/film shoot between 16-24 September.

To discover more about Visit Essex, please view www.visitessex.com.

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